Research · Synthetic Research
Synthetic Research
Generate synthetic personas grounded in your real data to run focus groups, test concepts, and simulate journeys, so you validate ideas in hours without the cost, time, or privacy barriers of fielding, and only when the synthetic provably behaves like the real.
What it does
Validate ideas with synthetic personas, in hours not weeks.
Build grounded personas
Generate synthetic respondents grounded in your real customer data, so the personas reflect your market, not a generic model.
Run synthetic studies
Field focus groups, interviews, and concept tests against synthetic audiences in hours, so early ideas get feedback fast.
Simulate journeys
Model how segments react across a journey, so you see where a concept lands or loses people before you build it.
Prove the copy holds
Validate that the synthetic behaves like the original, so results are trustworthy, not just fast.
How it works
A clear path from start to result
Ground the model
Train synthetic personas on your real data and segments.
Design the study
Define the concepts, questions, and journeys to test.
Field synthetically
Run focus groups, interviews, and concept tests in hours.
Validate
Check that synthetic responses track real-world behavior.
Decide
Hand back validated direction and where to confirm with real fielding.
Powered by the Hub
Run it continuously, on web and mobile
- Synthetic personas grounded in your real data
- Synthetic focus groups, interviews, and concept tests
- Journey simulation and reaction modeling
- Validity checks that prove the synthetic behaves like the real
- Results in hours, with no fielding cost or privacy exposure
What you get
Deliverables you can act on
Synthetic persona panel
The personas generated from your real data, each with the segment it represents and how closely it matches real-world responses.
Validation snapshot
How fast you reach a decision, and how closely the synthetic tracked validated real-world results.
Concept test results
Concepts ranked by appeal across the synthetic panel, so the strongest direction is clear before you build.
Study tracker
The synthetic studies run and their status, so a full research cycle takes hours, not weeks.
Methodology
Waiting weeks to field a study kills the idea
Traditional fielding is slow, costly, and gated by recruiting. We build research personas from your stakeholder profiles and market context, run them through the LLM, and return concept and message reactions in hours, with per-persona scores, themes, and sentiment.
Traditional fielding
- Weeks to recruit, field, and analyze
- Expensive panels and incentives
- Gated by recruiting and consent
- Too slow to iterate across many ideas
Intellimark Synthetic Research
- Personas built from your stakeholder profiles and market context
- Concept and message tests in hours, not weeks
- No panel recruiting or fielding cost
- Per-persona scores, theme extraction, and sentiment summaries
Verified against established practice and research: NIQ, the rise of synthetic respondents · Market research participant incentives (Drive Research) · Synthetic respondents: grounding and validation (SYMAR)
Common
questions
What is Synthetic Research? +
A Hub capability that generates synthetic personas from your real data to run focus groups, concept tests, and journey simulations in hours instead of weeks.
Is synthetic data trustworthy? +
It earns its place when real data is too scarce, sensitive, or slow, and only when the copy provably behaves like the original. We validate before we rely on it.
When should we use it? +
For early-stage validation, sensitive audiences, or fast iteration, with real fielding reserved for the decisions that warrant it.
What do you get? +
A synthetic persona library, concept and message test results, journey simulations, and validated direction in hours.