Research · Brands
Channel Performance Analytics Across Marketing and Sales
A custom engagement that measures performance across paid, owned, retail, and partner channels, traces where customers convert or drop, and quantifies each channel contribution, so budget moves to what actually scales.
Sample deliverable
Channel Performance
Where customers move through the journey, and exactly where they drop.
What it does
Assess sales and distribution channels to optimize outcomes.
Measure every channel
Score paid, owned, retail, and partner channels on the same footing, so performance is comparable across the whole mix.
Follow the full journey
Connect awareness to consideration, conversion, and satisfaction, so you see where customers move and where they leak.
Find the leakage
Pinpoint the touchpoints where customers stall or drop, so fixes target the breaks that cost conversions.
Reallocate the budget
Quantify each channel contribution to revenue, so spend shifts to what scales and away from what does not.
How it works
A clear path from start to result
Map the channels
Inventory every paid, owned, retail, and partner channel and the journeys they serve.
Unify the data
Bring spend, traffic, conversion, and satisfaction together into one comparable view.
Trace the journey
Connect awareness through conversion and loyalty, and find where customers drop or stall.
Quantify contribution
Attribute revenue and growth to each channel, net of overlap.
Reallocate the budget
Recommend where to scale, fix, or stop, with a budget reallocation plan.
What you get
Deliverables you can act on
Paid
84↑
Owned
72↑
Retail
66→
Partner
59↑
Channel performance scorecards
Every channel scored on the same metrics, by market and segment.
End-to-end journey view
Where customers move from awareness to loyalty, and exactly where they drop.
Channel contribution analysis
Revenue and growth attributed to each channel, net of overlap.
Prioritized action plan
Channels ranked by impact and effort, with scale, fix, or stop calls.
Budget reallocation plan
Where to shift spend, with the projected return on the move.
Methodology
Channel reports that count clicks miss where revenue leaks
Counting traffic and spend per channel tells you what happened, not why customers drop. We connect each channel to conversion and satisfaction across the journey and quantify what it actually contributes to revenue.
Standard channel reporting
- Measures each channel in its own silo
- Optimizes for clicks and cost per lead
- Misses where the cross-channel journey breaks
- No line from channel activity to revenue
Intellimark Channel Performance
- Connects awareness to consideration, conversion, and satisfaction
- Surfaces journey breakdowns and leakage points
- Quantifies each channel’s contribution to revenue
- Turns the read into a scale-fix-stop action plan
Verified against established practice and research: Last-click attribution falls short (Ruler Analytics) · Data-driven marketing budget allocation (Improvado)
Common
questions
What is Channel Performance analysis? +
A custom engagement that measures performance across paid, owned, retail, and partner channels and quantifies each one contribution to revenue.
How is it different from marketing attribution? +
It goes beyond last-click to connect awareness through conversion and satisfaction, and it accounts for channel overlap before recommending budget shifts.
Who uses it? +
Marketing, growth, and commercial leaders deciding where to invest across a multichannel mix.
What do you get? +
Channel scorecards, an end-to-end journey view of where customers convert or drop, a contribution analysis, and a budget reallocation plan.