Creativ KS Website Rebuild
Creativ KS designs and builds custom table tops and bases for restaurants, hotels, and public spaces. Their craft was getting lost behind a slow, single-language website. We rebuilt and migrated it into a fast, bilingual storefront engineered to turn browsers into qualified project inquiries.
At a glance
Client
Creativ KS
Sector
Manufacturing / Custom furniture
Engagement
Digital experience, web migration & SEO
Timeline
8 weeks
The challenge
A workshop that had outgrown its website
The previous site ran on an aging template that took over four seconds to load on mobile, served only Bulgarian, and hid every inquiry behind a single generic contact form in the footer. Products appeared as a flat photo gallery with no detail or context, there was no analytics to see what visitors did, and search rankings had been sliding for months. For a workshop whose entire value is craftsmanship, the website made the work look ordinary and gave serious buyers no easy way in.
Our process
What we did
- 01
Discovery & audit
Crawled the existing site, benchmarked Core Web Vitals, and mapped 80+ URLs that needed redirects to protect rankings.
- 02
Content & catalog model
Restructured the range into clear categories (table tops, bases, materials) with detail pages built to both rank and convert.
- 03
Bilingual rebuild
Rebuilt the site in Bulgarian and English on a fast, responsive design, with the product galleries and finishes front and center.
- 04
Inquiry-first UX
Added a guided project-inquiry flow and contextual calls to action on every product page, turning interest into a conversation in one click.
- 05
Performance & SEO
Optimized and lazy-loaded imagery, added structured data, and tuned Core Web Vitals to move load time from 4.2s to under one second.
- 06
Migration, launch & measure
Executed the redirect map, launched with analytics and inquiry tracking in place, and monitored rankings through the cutover.
The results
+64%
more project inquiries
−78%
page load time (4.2s to 0.9s)
+41%
organic search traffic
−52%
bounce rate
2
languages live (BG + EN)
100%
redirects preserved
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