Built for: Brand, communications, marketing and CX teams.
What you can do
Set up your brand profile
Brand names and variations, competitors, social handles, keywords and the countries you care about.
Monitor mentions
News, social, review, travel and forum mentions in one feed, collected continuously, scored for sentiment in the language they were written in, and filtered by sentiment, topic, region and source.
Only the mentions about you
A short brand name is rarely only yours, so every match is checked against the context around it. Matches the check discarded stay reviewable for thirty days, so a rule that throws away real mentions is visible as one.
Understand sentiment
Sentiment over time, by channel, and the topics that move it, positive and negative.
Compare competitors
Volume, sentiment, topics and market position against the competitors you choose, with generated insights.
Alerts
Alerts for negative spikes, a rating below your service goal, a bad review nobody has answered, a competitor passing you, and a source that has stopped returning data. Each alert names the rule that fired and the mentions behind it, and resolving it keeps the evidence.
Draft replies with approval
AI-drafted replies that a person edits and a different person approves, so nobody can approve their own reply, with a full audit trail.
Staying informed
- A weekly email digest and daily snapshots of your reputation.
- Connect your own Trustpilot account to bring in your reviews.
- Export charts as CSV, PNG or SVG.
- Read your reputation data in Power BI or any other tool through a feed in JSON, CSV or Excel, with keys you create and revoke in Settings.
- One Settings page for your brand terms, sources and connections, alert rules, reply voice and data retention.
Works with
- Brand Experience: brand tracking against your competitors, wave by wave.
- Customer Experience: a complete feedback programme across locations, accounts and journeys.