Research · Brands
Channel Performance
Analyzes performance across channels and touchpoints to identify what drives conversion, where customers drop off, and how to optimize investment.
Sample deliverable
IllustrativeChannel Performance
Awareness
100%
Consideration
71%
Conversion
43%
Loyalty
28%
Where customers move through the journey, and exactly where they drop.
What it does
Assess sales and distribution channels to optimize outcomes.
- Measure performance across paid, owned, retail, and partner channels
- Connect awareness to consideration, conversion, and satisfaction
- Identify journey breakdowns and leakage points
- Quantify channel contribution to revenue and growth
What you get
Channel performance scorecards by market and segment
End-to-end journey view of where customers drop or convert
Channel contribution analysis
Prioritized action plan: scale, fix, or stop
Budget reallocation recommendations
Market reality
Why this matters now
6x
more likely to be profitable with data-driven marketing
Source: McKinsey
73%
of customers use multiple channels during their buying journey
Source: Harvard Business Review