Analytics · Predictive

Account Health

A single Health Index that blends product usage, support, satisfaction, and risk signals into one score, so success and account teams can see which customers need attention before risk shows up in renewals or revenue.

Built for Customer SuccessAccount ManagementCommercialSupport
Risk distribution 88% HEALTHY Low risk 65% Medium risk 23% High risk 8% Critical risk 4%

What it does

Monitor sentiment, usage, and risk by account.

Composite health index

We blend product usage, support history, and CSAT or NPS sentiment into one predictive health score for every account.

Leading risk indicators

Usage drops, unresolved tickets, and sentiment changes surface as early warning signs well before a renewal is at stake.

Account tiering by value

Value-weighted and health-weighted tiers prioritize which customers get proactive outreach, service, and renewal focus first.

Renewal and upsell signals

Health trends over time forecast renewal probability, churn risk, and upsell readiness, so teams act on data rather than gut feel.

How it works

01

Define components

Agree which engagement, satisfaction, and risk signals best predict success and churn across your lifecycle and segments.

02

Collect and normalize

Ingest and standardize signals from CRM, product usage, support tickets, and CSAT or NPS feedback into one consistent view.

03

Score each account

Weighted scoring produces a unified Health Index and value-based tiers that rank every customer relationship.

04

Monitor and alert

Accounts that drop sharply are flagged automatically and a recovery case opens, so no at-risk customer slips quietly.

05

Enable action

Tier and trend data drive targeted playbooks for renewal outreach, support escalation, and upsell conversations.

Powered by the Hub

Run it continuously, on web and mobile

  • Unified health scoring across multiple data sources
  • Predictive risk indicators and automated alerts
  • Customer sentiment and engagement monitoring
  • Segment and portfolio-level account visibility
  • Web and mobile access included
hub.intellimark.net/account-health
Account Health in the Intellimark Hub
Account Health on mobile

What you get

Overall health score 84.2 Average Health Index across active accounts At-risk accounts 12% Share of revenue in high or critical risk tiers BY SEGMENT

Health overview

Portfolio KPIs: the overall Health Index and the share of accounts now flagged at risk.

Risk distribution 88% HEALTHY Low risk 65% Medium risk 23% High risk 8% Critical risk 4%

Risk distribution

The book split into low, medium, high, and critical tiers for triage.

Industry Health Technology 88% Manufacturing 85% Finance 82% Healthcare 79% Retail 76%

Health by industry

Which customer segments are strongest and which need focus, ranked by health.

Account Health Northwind Trading 91 Atlas Manufacturing 78 Vertex Health 64 Solstice Retail 42

Account overview

Individual customers ranked by Health Index, so teams know where to act first.

Market reality

Why this matters now

23%

premium in share of wallet, profitability, and revenue from fully engaged customers

Gallup

60%

of low-engagement B2B accounts declined 20% or more the next year, versus 34% of high-engagement accounts

Gallup

Common
questions

What is an account health score? +

A composite metric that combines engagement, satisfaction, support, and risk signals into one number, so success and account teams can prioritize which customers need attention.

How is the Health Index built? +

We define health components with your team, integrate data from CRM, product usage, support, and CSAT or NPS feedback, then weight and score each account, plus leading risk indicators and renewal forecasts.

Who uses it? +

Customer success, account management, and commercial leaders use it for renewal forecasting, at-risk identification, and linking team performance to retention outcomes.

How does it reduce churn? +

By surfacing at-risk accounts early, teams intervene with targeted outreach, support, or offers before customers leave, and the score prioritizes which actions move retention most.

Connect

See what account health can do for your team

Book a Consultation