Research

Brand Performance

Brand Performance runs brand tracking studies and shows how people move from awareness to advocacy, and how that changes wave over wave.

Atualizado

Built for: Brand, marketing and insight teams.

What you can do

Start from a template

Create a brand tracking or creative testing study from a template, with the survey drafted for you.

The brand funnel

See how people move from awareness through consideration and preference to advocacy.

Brand health and attributes

A brand health view and an attribute profile showing what your brand is known for.

Compute results for each wave and follow how the brand moves over time.

Compare studies

Put studies side by side to compare markets, audiences or periods.

Reports and insights

Generated insights and PDF reports ready to share with leadership.

With Reputation Intelligence

Organisations that also use Reputation Intelligence can show public sentiment next to survey results, so what people say when asked sits beside what they say unprompted.

Works with