Built for: CX and insight leaders who need to make the case for experience.
What you can do
Loyalty and spend
See spend by loyalty band and the relationship between them, customer by customer. Hub declines to show a result until enough customers are matched.
Driver gaps
The spend difference between customers who rate a driver lowest and those who rate it highest, clearly labelled as observational.
Movement between waves
How customers move between loyalty bands from one wave to the next, and how their spend changed alongside.
Coverage you can see
How many customers have spend, how many have responses, how many have both, and which rows did not match.
Segments and time windows
Apply a segment filter and a time window to every live figure.
Simulate
Explore scenarios using your own loyalty and spend relationship once there is enough data, with a clear label when there is not.
Bringing in spend data
- A guided import that previews the match rate against your contacts before anything is written.
- Unmatched rows never create new customers.
- Every import can be undone, with an audit trail.
- Spend figures can be hidden from roles that should not see them.
Experience to Impact shows association, not causation. It tells you where loyalty and spend move together in your data, which is the evidence a business case needs before a controlled test.
Works with
- Customer Experience: a complete feedback programme across locations, accounts and journeys.
- Customer Lifetime Value: predict each customer’s future value and act on it.