Built for: Researchers, marketers and product teams.
What you can do
Describe your context
Set your industry, market, segments and goals once, and every persona and study uses them.
Build a panel once
Consumer, business, citizen and government employee personas through a guided builder. The same panel answers every project you run, and each persona keeps the history of the projects it has answered in.
Run research methods
Surveys, interviews, A/B tests, pricing simulations, concept tests, focus groups and journey simulations, with AI help drafting the setup. Each method states how far it can be trusted and the smallest panel it needs, and when two methods disagree both results are shown rather than averaged.
Interview a persona
A live conversation with a persona, with the history saved.
Analyse the results
Analytics per project and per persona, and an AI summary of insights across projects.
Share the findings
Export a project report as PDF or PowerPoint, or the raw output of a run.
Synthetic research is directional. It is best used to narrow options and sharpen questions before real research, not to replace it.
Works with
- Customer Experience: a complete feedback programme across locations, accounts and journeys.
- Brand Experience: brand tracking against your competitors, wave by wave.