Research · Public Sector

Voice of the Citizen

A public-sector experience program that captures citizen feedback across services and jurisdictions, benchmarks satisfaction and trust, and isolates what builds confidence, so agencies can improve services and prove progress.

Built for Public agenciesCity & county leadersService deliveryPolicy
Citizen satisfaction 71% Satisfied with recent service interactions Trust index 58 Confidence in local service delivery BY SEGMENT

What it does

Turn citizen feedback into transparency and trust.

Capture citizen voice at scale

Feedback is gathered across programs, channels, and jurisdictions, so every service interaction can be measured and improved.

Benchmark across jurisdictions

Satisfaction and trust are compared across cities and counties, so leaders see where service leads or lags peers.

Identify what builds trust

Driver analysis isolates the service factors that move citizen trust, so resources go where they rebuild confidence.

Track sentiment over time

Sentiment and friction are tracked continuously, so agencies can prove that changes actually improved the experience.

How it works

01

Define the scope

Agree the services, programs, and jurisdictions to measure, so citizen voice maps to real decisions.

02

Collect feedback

Gather citizen input across channels and touchpoints with accessible, inclusive methods.

03

Analyze and benchmark

Score satisfaction and trust, benchmark across jurisdictions, and locate the service gaps.

04

Surface drivers

Identify the factors that move trust and the friction points that erode it.

05

Report and improve

Deliver transparent dashboards and a roadmap that shows progress over time.

Powered by the Hub

Run it continuously, on web and mobile

  • Citizen feedback programs across cities and counties
  • Benchmarks across participating jurisdictions
  • Behavioral analytics and journey visualization
  • Integrated feedback tied to real behavior
  • Web and mobile access included
hub.intellimark.net/voice-of-the-citizen
Voice of the Citizen in the Intellimark Hub
Voice of the Citizen on mobile

What you get

Citizen satisfaction 71% Satisfied with recent service interactions Trust index 58 Confidence in local service delivery BY SEGMENT

Citizen dashboard

The leadership view: the headline public-service KPIs, from satisfaction with recent interactions to a trust index.

Driver Influence Service ease 0.28 Responsiveness 0.24 Transparency 0.18 Wait time 0.16 Digital access 0.11

Drivers of trust

The service factors that move citizen trust, ranked by influence, so resources rebuild confidence where it counts.

Jurisdiction Score Riverside County 84 Lakewood City 77 Fulton County 69 Easton City 55

Benchmark by jurisdiction

Satisfaction scored across participating cities and counties, so each jurisdiction sees how it performs against peers.

Driver distribution Positive 48% Neutral 33% Negative 19%

Sentiment mix

How citizen sentiment splits across positive, neutral, and negative, the pulse behind the satisfaction number.

Market reality

Why this matters now

72%

of people in the EU used government websites or apps in 2025

Eurostat

17%

of Americans trust the government in Washington to do what is right

Pew Research Center

Common
questions

What is Voice of the Citizen? +

A program that brings citizen feedback and behavioral insight together so public services can be measured, benchmarked, and improved.

How does benchmarking work? +

Satisfaction and trust are compared across participating cities and counties, so each jurisdiction sees how it performs against peers.

Who uses it? +

Public agencies and city and county leaders responsible for service quality, citizen trust, and program outcomes.

What do you get? +

A citizen feedback dashboard, cross-jurisdiction benchmarks, driver analysis of trust, and a roadmap for improvement.

Collect

See what voice of the citizen can do for your team

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