Research · Brands
Reputation Strategy
Uses structured research and modeling to define your target brand position, identify perception gaps, and prioritize the actions that improve reputation and standing.
Sample deliverable
IllustrativeReputation Strategy
Trustgap 34
Innovationgap 25
Valuegap 21
Qualitygap 24
Current Target
Current perception versus the position you want to own, attribute by attribute.
What it does
Monitor and improve perception to build trust.
- Define the brand position you want to be known for
- Measure current perception against the desired state
- Identify gaps versus competitors and market expectations
- Quantify the drivers of trust, preference, and credibility
What you get
Brand positioning framework
Perception gap analysis: current vs desired vs competitors
Driver model of what builds trust and preference
Messaging and value proposition validation
Prioritized strategic actions
Market reality
Why this matters now
93%
say reviews and reputation influence buying decisions
Source: Podium
5-9%
revenue growth from a one-star rating improvement
Source: Harvard Business School