Research · Customers & Employees
Digital Experience
Behavioral analytics that capture how users really move through web and mobile, pinpoint the friction and drop-offs costing you conversions, and tie usability to business outcomes, so digital improvements are prioritized by impact.
What it does
Understand user behavior to improve product usability.
See real user journeys
Native web and mobile SDKs track how users actually move through your product, so behavior is measured, not assumed.
Pinpoint friction and drop-off
Funnels and path analysis show exactly where users stall or leave, so fixes target the steps that lose conversions.
Tie behavior to feedback
In-flow feedback connects what users do with what they say, so you understand the why behind every drop-off.
Link UX to business outcomes
Usability and task completion connect to conversion and revenue, so design work is prioritized by impact.
How it works
Instrument the product
Deploy web and mobile SDKs to capture real user behavior across the flows that matter.
Map the journeys
Visualize paths, funnels, and sessions to see how users move and where they stall.
Find the friction
Quantify drop-offs, errors, and usability gaps in the flows that drive outcomes.
Connect to feedback
Tie behavioral signals to in-flow feedback to explain the why behind the numbers.
Prioritize fixes
Rank improvements by conversion and revenue impact, then track them over time.
Powered by the Hub
Run it continuously, on web and mobile
- Native event tracking via web and mobile SDK
- Real-time journey and funnel visualization
- Behavioral analytics: paths, drop-offs, engagement
- Integrated in-flow feedback tied to behavior
- Unified view of UX, CX, and business outcomes
What you get
Conversion funnel
How reach falls from landing to purchase, so the costliest drop-off in the journey is obvious.
Experience dashboard
The digital KPIs that frame performance, from visit-to-goal conversion to bounce on key entry pages.
Top friction points
The steps shedding the most users, ranked by drop-off, so engineering fixes the flows that lose conversions.
Drop-off by cause
Why users abandon, split across the underlying causes, so the biggest fix is clear.
Market reality
Why this matters now
Common
questions
What is Digital Experience analytics? +
Measurement of real user behavior across web and mobile to find friction, drop-offs, and opportunities to improve digital performance.
How is behavior captured? +
Through native web and mobile SDKs that track journeys, funnels, and events, with in-flow feedback tied to behavior.
Who uses it? +
Product, UX, digital, and growth teams responsible for usability, conversion, and digital outcomes.
What do you get? +
A UX performance dashboard, journey and funnel analysis, identified friction points, and a prioritized improvement roadmap.